targeted digital advertising

At BrokerTec Systems, we have developed a program that leverages the power of targeted digital advertising to benefit our real estate broker partners. It is clear that the challenges of today’s business climate require innovative methods to help brokers maintain a competitive edge. Our program will benefit brokers and help you and your company not just increase internet leads, but most importantly, improve internet lead conversion with measurable closed sales.

In partnership with leading behavioral ad networks, we are focused on the delivery of targeted marketing services. Our objective is to build our customers’ brand equity and support their desire to grow revenue or improve market share.

There are several benefits to the targeted real estate advertising we can help you with promoting your brokerage’s real estate business website, including:

Rapidly identify the internet consumer ready to make a purchase or sale decision
Automate the qualification of internet consumers
Easily calculate the return-on-investment
Position your company to dominate local internet traffic
Address the challenge of disintermediation
Minimize dependence on large aggregators
Maximize the effectiveness of advertising spend
Focus advertising spend on consumers who are “in-market”
Identify the “readiness” of “in-market” internet consumers
Keep in touch with the consumer automatically
Reduce the cost of obtaining qualified leads
Clearly measure the result of advertising spend
Re-target past clients and capitalize on future opportunities

Key facts about Specific Media – our partner in targeted digital advertising:

Specific Media reaches more real estate consumers than any other advertising network.
Specific Media reaches more in-market shoppers than any other leading real estate resource.
Specific Media reaches more than 77% of unique in-market real estate shoppers online, more than double compared to other endemic real estate sites.
95% reach – Reaches 180 million consumers monthly, more online consumers than any other media property.
Specific Media represents more than 2 million websites, while competitors represent only between 250 and 7,000 websites. The depth and variety of websites in our Data Network enables us to build more accurate and specific profiles. Other media companies collect data from a smaller number of sites, limiting the variety and quality of data from which they create profiles.

If you choose to partner with us on a targeted digital advertising campaign for your brokerage website, here is an example of what a six-month marketing plan would look like:

Engage in setup and launch process
BrokerTec Systems develops brand and advertising campaign
Identify critical buying actions to be measured
Implement sequential messaging plan
30-day setup process
Initiate campaign
Specific Media launches the campaign
BrokerTec Systems monitors and reports campaign success monthly
BrokerTec Systems will review results and determine ad campaign modifications
BrokerTec Systems will support efforts to determine the return on investment and future spend requirements
Implement campaign modifications based on results

At BrokerTec Systems, we have the ability to provide a team of professionals who listen, apply creative skills and are committed to exceeding our clients’ expectations. The mission of our team is to reflect your products and services to your customers.

For more information about our targeted digital advertising program, please call 877.231.3209 today.